Open Data 2007
I’m in New York at the Open Data conference, hosted by AttentionTrust and Reuters. As if by some unseen uber-twitter, Ross Mayfield and Stowe Boyd have popped up recently with tomes on attention or the lack of it. ReadWrite Web also weighed in. The world shuddered briefly, wobbled on its axis, and rebooted. Hardly noticed it.
None of which fully masks the fact the blogosphere has collapsed into utter boredom. Last night at the Rock ‘n Roll Hall ceremonies, the talk was about whether Patti Smith and Van Halen disturbed the integrity of the Hall. This morning on the 30th floor of the Reuters building in Times Square, the talk is about the delta between a penny a click and the mass audience of Michael Eisner and Barry Diller. Is Diller right that there are only 12 talented people in the universe. Apparently.
The central conceit on the 30th floor is that open data is a moral question, not the only choice any media company can make in the face of the dominant user. “Figure out how to do it the right way.” “What if bad things happen?” If? The guy who leaked the AOL data says he should have gotten releases. And now he thinks it’s a good public awareness campaign. Helpng people help themselves.
“At the end, you do control the data.” This is the mind set on the 30th floor. “The larger data sets are more interesting.” Meanwhile, users everywhere are bored shitless. And completely in control of the gate.
Aggregate Knowledge: helping people find the things that they love. Overstock sends all their data to AK without the user’s consent. “Look at individual behavior on partner sites.” The Harry Potter problem. No matter what you look at it’s always related to Harry Potter.
BuzzMetrics: identify a group of influentials and contact them. Clusters of conversation. Alternate: Bush. Emotion words. Daily concerns win. Passion occurs in the daily flow. Floodgate: blogosphere in real time. Moving into second wave of other medias. Typical brand audit 50 to 100 thousand.
Compete: Commodity data licensed to them. 2 million in the panel US only. Monitoring user behavior and sold. Correlation of cookies with offline data. Freeing runoff data. Alexa population, Pluck API opened up: 10 million worldwide. How many people visit site in top million… Moving toward recommendations. upromise toolbar, get their brand closer to user. upromise mall, get credit. Dollar a person per year in ISP market scrape. Comcast $.40 clickstream a month. How many times is that resold at no additional cost? 10% of clicks are already being sold. No VoIP or video data. How do we give back more than clickstream data?
March 13th, 2007 at 10:03 am
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