Social Monetization
In the opening panel at Rafat Ali and Staci Kramer’s EconSM, some flavor:
- Tariq Krim of NetVibes–advertising to an audience is being or about to be replaced by attention mining.
- Some guy named Jason who apparently failed to buy MySpace–The future of media is not about telling but creating a platform for users to tell.
- Richard Rosenblatt, who sold MySpace (early?)–If you do believe the user controls his or her own media, you must give them that control.
- Tariq–With widgets, interaction with a service is much more valuable.
- Questioner–Is there too much expectation built into social media?
- Rosenblatt–Many of our sites, we haven’t actually added social media yet; last week, to test 35,000 microcommunities. Traffic grew 15% in a week.
Blessedly free of helmetCam agendas, Nick Carr/Andrew Keen meme-baiting, flogojournalism dithering. So far so good.
April 26th, 2007 at 6:25 pm
Perhaps social media is the perfect pairing for the Attention model. And it would also seem that in this environment people would be caring about data control but we’re only hearing about companies monitizing Attention not individual users. This needs to be turned around.